You are What You Eat Essay Sample free essay sample

Oreos is a trade name name of one of the most popular sandwich cookies in the universe. It was manufactured and introduced to the universe by Nabisco Corporation ( National Biscuit Company ) . The most recent design of the sandwich cooky is consists of a sweet creamy filling in between two round cocoa cookies. During the first clip it was introduced to the populace. it had sold over four hundred and ninety billion cookies and was awarded the best merchandising cooky of the 20th century. It was in February 1912 when the first Oreo cookies were introduced. Its mark ab initio was the British market who was selling cookies that for the Nabisco were â€Å"too common† . There were originally two spirits of Oreos in the market: lemon meringue and pick and these cookies were mound-shaped and non level like those of today. Due to the more demand for the pick flavored cookies. the company decided to halt the production of the lemon flavored one. We will write a custom essay sample on You are What You Eat Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are many theories refering the history of the name Oreo. One theory says that the name was derived from the Gallic word â€Å"or† significance gold. Others say that the name was from the Grecian word â€Å"Oros† significance mountain hill picturing the original form of the cookies. Still other theories assert that the â€Å"re† from pick was placed in between two O’s from cocoa. The industry of these delicate cookies is consists of two phases. First is the production of the bar dough to signifiers of the two cocoa cookies. This dough is molded into their familiar form into a three 100 pes long oven. The cookies ingredients include sugar. Dutch chocolate and pure cocoa spirits. Due to the popularity of the Oreo cookies. different assortments of them were made by the company. [ Author. 2 ]These include the ( 1 ) Oreo Wafer Sticks – long cocoa covered wafer sticks with pick filling ; ( 2 ) Uh-Oh Oreos – these are termed as reversed Oreo cookies because of the vanilla wafers and cocoa filling ; ( 3 ) Golden Oreos – pick make fulling sandwiched in vanilla wafers ; and ( 4 ) Mini Oreos – bite size Oreos which are entire reproduction of the normal size cookies. These are merely few of the plentifulness inventions that the company has done with the Oreo cookies. There are besides the Oreo ice pick and still the other cookies with something new in it. The original cookies of the Nabisco Corporation were composed of enriched flour ( wheat flour. nicotinic acid. reduced Fe. vitamin B1. mononitrate ( Vitamin B1 ) . Riboflavin ( Vitamin B2 ) . Folic Acid ) . sugar. canola oil and/or thenar oil and/or soya bean oil. maize sirup which is high in fructose. cornflour. salt. baking sodium carbonate. soy lecithin ( emulsifier ) . A functioning size of 30 five gms of Oreos cookies gives a individual one hundred 70 Calories and 60 of that is derived from fat. Based on percent day-to-day values. a functioning size of 30 five gms incorporating 15 pieces per container comprises seven gms of entire fat ( 11 per centum ) . two gm saturated fat ( 10 per centum ) . one hundred 20 mgs Na ( five per centum ) and twenty five gms of entire saccharide ( eight per centum ) . This includes 13 gms of sugars and one gm of protein. Ingredients of the Oreos Cookies Wheat As a primary ingredient that is used in many nutrients. wheat flour is made from crunching wheat. It contains equal ratios of starches. substances which are complex saccharides which are besides known as polyoses. Polysaccharides one of the complex saccharides are polymers dwelling of plenty monosaccharose linked by glycosidic bonds ( MW A ; BC. 2006 ) . [ Author. 3 ] Therefore. they are big molecules and are frequently ramifying. These molecules are formless and are indissoluble in H2O with no sweet gustatory sensation. These polyoses have a general expression of CN( Hydrogen2O )n-1. Niacin Niacin. which is besides known as Vitamin B3is soluble in H2O. It was discovered in 1937 by Conrad Elvehjem. Vitamin B3is consists of NADH. NAD. and NAD+. These play critical parts in the energy metamorphosis of the cell and DNA fix ( Linus Pauling Institute. 2007 ) . Niacin removes toxic chemicals from the organic structure and acids in the industry of steroid endocrines such as sex endocrines and emphasis related endocrines from the adrenal secretory organ. A sum of 2-12 mgs of niacin per twenty-four hours is recommended for kids. 14 mgs are recommended for adult females. 16 for work forces and 18 for pregnant and breast-feeding adult females. Lack of nicotinic acid in the organic structure can diminish tolerance to colds and slows down metamorphosis. Furthermore. terrible deficiency of nicotinic acid in the organic structure tolerates the happening of Alpine scurvy.Vitamin b1Thiamine which is besides known as vitamin B1 and aneurine hydrochloride is a colorless compound which is s oluble in H2O and indissoluble in intoxicant. Vitamin B1 decomposes in the presence Ohio heat. Its chemical construction is composed of the pyrimidine and thiazole rings. Thiamine’s roles in the organic structure are included in the metamorphosis of saccharides and fats in order to bring forth energy. This vitamin is critical for normal growing and development and AIDSs in the care of the proper operation of the bosom and the digestive and nervous system. Since vitamin B1 is H2O soluble it could non be absorbed by the organic structure. yet. one time inside the organic structure. vitamin B1 can be found concentrated in the musculus tissues ( Cerner Multum Inc. . 2007 ) . [ Author. 4 ] Vitamin b2Riboflavin. normally known as Vitamin B2. is a micronutrient that is easy to be absorbed by the organic structure. Like the other B vitamins. it has besides its critical functions needed in the care of the human organic structure. One of the chief maps of vitamin B2 is on care of the metamorphosis of proteins and fats. Good beginnings of vitamin B2 include milk. cheese. liver. leafy veggies. leguminous plants and soya beans. Riboflavin exposed to visible radiation is easy destroyed.Folic AcidFolic acid. signifiers of the H2O soluble Vitamin B9 are of course happening and can be taken as addendums. Folic acid can be found in leafy veggies such as Brassica rapa leafy vegetables. Spinacia oleracea. dried beans. peas and cereal merchandises. They can besides be found in sunflower seeds and other fruits and veggies.Canola Oil/Palm Oil/Soybean OilCanola oil is a assortment of comestible oil. Due to its low saturated fat. canola has been described as healthy oil. Besides. it has h igh monosaturated oil content and omega-3 fatty acids. On the other manus. thenar oil is another signifier of vegetable oil which is obtained from fruits of the thenar tree. The colour of palm oil is ruddy due to the high sum of betacarotene. Palm oil is fundamentally used as cooking oil and to fabricate oleo. Besides. palm oil is a major constituent degree Fahrenheit processed nutrients. Soybean oil or more normally known as vegetable oil is a really popular type of oil due to its bargain rate. healthful and it is besides used in the devising of soaps and merchandises for the tegument. which makes it a cogent evidence. that is healthy even for the tegument. However. soybean oil does non incorporate much of the concentrated fats and does non incorporate cholesterin. Furthermore. it contains more natural antioxidants which remain in the oil after extraction. This feature of the soybean oil is the 1 that prevents oxidative rancidity. [ Author. 5 ] Fructose Fructose is a type of simple sugar or monosaccharose. This is found in plentifulness of nutrients. Beginnings of fruit sugar are honey. tree fruits. berries. melons. and some root veggies such as Sweet murphies. Beta vulgariss. parsnips and onions. Fructose is the sweetest type of sugar and considered even sweeter than sucrose. It is even recommended for ingestion to people with diabetes mellitus or hypoglycaemia due to its low glycemic index compared to sucrose ( Dolson. 2007 ) . SaltOne of the most of import mineral in the universe today is salt. It is composed chiefly of Na and Cl. The find of salt gives manner to a more tasty nutrient for the worlds and a manner to continue nutrient. Salt is critical to worlds because it helps in the ordinance of H2O fluids in the organic structure ( Linus Pauling Inst. . 2004 ) . However. excessively much ingestion of salt may take to the addition in the hazard of high blood force per unit area. Baking Soda Sodium hydrogen carbonate. is a white solid which frequently appears as pulverization. is soluble in H2O. It is one of the constituents of the mineral natron and can be found most dissolved in mineral springs. A procedure called Solvay procedure chiefly prepares NaHCO3. The Solvay procedure includes heating Ca carbonate in a big hollow tower in order for it to let go of C dioxide. ( CaCO3 > CaO + CO2 ) Then. a solution of Na chloride and ammonium hydroxide will be introduced to the tower in order for the C dioxide to bring forth sodium hydrogen carbonate as its precipitate. ( NaCl + NH3 + CO2 + H2O > NaHCO3 + NH4Cl. Then. the Na hydrogen carbonate will be heated for it to bring forth soda ash or Na carbonate due to the release of H2O and C dioxide: 2 NaHCO3 > Na2CO3 + H2O + CO2. ( Helemenstine. 2007 ) . [ Author. 6 ] Trona Trona. the hydrous Na hydrogen carbonate and an evaporite mineral is the primary beginning of Na hydrogen carbonate. Trona can be found in the Owens Lake. Searles Lake in California. Green River in Utah and the Nile River in Egypt. The largest known Trona sedimentation in the universe can be found in the Green River in Wyoming. Response to the nutrientIn general. the Oreos cookies exhibit healthy ingredients and that about all of the substances included in the industry and production of the cookies helps chiefly in the care of the human organic structure or sweetening of the metamorphosis. For illustration. the flour used in the industry of the cookies in the sandwich is comprised of vitamins such as vitamin B1. vitamin B2. nicotinic acid and wheat. These ingredients are really indispensable in the wellness of the people who are primary consumers of the sandwich. By making this research. it was discovered that a certain types of minerals like the mineral Trona. It was discovered that even though it is indirectly referred. Trona is a portion of the Oreos cookies. This is because baking sodium carbonate is needed in the industry of the sandwich. The research displayed the importance of holding known the constituents of the nutrient that we eat. Knowing the ingredients of the nutrient that we eat is really of import to guarantee a healthy life style. Though there are plentifulness of nutrient that has risen in the universe today. it is still critical to take the 1s that gives importance to the wellness of the consumers. This nutrient should include ingredients that are of the right sum. Besides. its ingredients should besides be composed of healthy constituents. Components of the ingredients of the nutrient are besides critical because indirectly they are the major constituents of the nutrient that we eat. Oreos. as one of the most popular if non the most popular sandwich cooky in the universe can besides be titled one of the healthiest if non the healthiest sandwich cooky in the universe. Mentions MW A ; BC. ( 2006 ) . Facts About Wheat Flour. Retrieved November 6. 2007. from hypertext transfer protocol: //wbc. agr. meitnerium. gov/Consumers/Nutrition/wheat_flours. hypertext markup language. Linus Pauling Institute. ( 2007 ) . Niacin. Retrieved November 5. 2007. from hypertext transfer protocol: //lpi. oregonstate. edu/infocenter/vitamins/niacin/ . British Nutrition Foundation. ( 2004 ) . Flour. Retrieved November 6. 2007. from hypertext transfer protocol: //www. nutrition. org. uk/home. asp. Linus Pauling Institute. ( 2007 ) . Thiamine. Retrieved November 5. 2007. from hypertext transfer protocol: //lpi. oregonstate. edu/infocenter/vitamins/thiamin/ . Zest for Life. ( 2007 ) . Vitamin B1 – vitamin B1. thiamin – information page. Retrieved from hypertext transfer protocol: //www. anyvitamins. com/vitamin-b1-thiamin-info. htm. MayoClinic. ( 2007 ) . Niacin to hike your HDL ‘good’ cholesterin. Retrieved from hypertext transfer protocol: //www. mayoclinic. com/health/niacin/CL00036. Cerner Multum Inc. ( 2007 ) . Thiamine. Retrieved November 6. 2007. from hypertext transfer protocol: //www. drugs. com/mtm/thiamine. hypertext markup language. MedicinePlus. ( 2006 ) . Riboflavin ( vitamin B2 ) . Retrieved November 5. 2007. from hypertext transfer protocol: //www. nlm. National Institutes of Health. gov/medlineplus/druginfo/natural/patient-riboflavin. hypertext markup language. Saul. Andrew. ( 2004 ) . HOW TO DETERMINE A SATURATION LEVEL OF NIACIN. Retrieved November 5. 2007. from hypertext transfer protocol: //www. doctoryourself. com/niacin. htm. Helmenstine. Anne Marie. ( 2007 ) . Q. What Is the Difference Between Baking Soda A ; Baking Powder? . Retrieved November 5. 2007. from hypertext transfer protocol: //chemistry. about. com/mbiopage. hypertext markup language. Dolson. Laura. ( 2007 ) . Fructose: Sweet. But Dangerous. Retrieved November 5. 2007. from hypertext transfer protocol: //lowcarbdiets. about. com/od/nutrition/a/fructosedangers. htm. MayoClinic. ( 2006. February 28 ) . Canola oil: Is it harmful to your wellness. Retrieved November 6. 2007. from hypertext transfer protocol: //www. mayoclinic. com/health/canola-oil/AN01281. Linus Pauling Institute. ( 2004 ) . Sodium. Retrieved November 5. 2007. from hypertext transfer protocol: //lpi. oregonstate. edu/infocenter/minerals/sodium/ . Ellis-Christensen. Tricia. ( 2007 ) . What is Baking Powder? Retrieved November 5. 2007. from hypertext transfer protocol: //www. wisegeek. com/what-is-baking-powder. htm. Stradley. Linda. ( 2004 ) . History of Baking Powder. Retrieved November 5. 2007. from hypertext transfer protocol: //whatscookingamerica. net/History/BakingPowderHistory. htm.

How To Write A Narrative Essay Outline, with Example

How To Write A Narrative Essay Outline, with Example How to Write a Narrative Essay Outline (Guide) How to start Thesis writing How to write main part How to conclude Outline example Writing a narrative essay is an important writing skill in which the author takes the audience in a non-fictional experience, he/she has encountered and wraps it in a story he/she narrates using the first person. The author needs to have a narrative essay outline to guide him/her through the work and avoid unnecessary details whilst ensuring all important aspects of the essay are captured. Narrative essay outline writing is a crucial step that helps the writer to organize his/her content to avoid confusion and ensure a logical flow of ideas and events throughout the essay. The outline for a narrative essay should contain all the key pillars of the essay encoded in clear, concise and comprehensive style. Narrative essay outlining helps the writer to organize and set a chronological flow of events in the essay coherently. Tips concerning introduction writing The introductory paragraph of a narrative essay should be creative to capture the attention of the audience. A compelling introduction is important to avoid losing the attention of the reader. The introduction hook should be concise and clear, pre-empting the chronological flow of the story. Since one of the primary reasons for writing a perfect essay is to prove a point, it is important to have a topic sentence that introduces the point from a conflicting angle. The introduction should be brief, clear and should hook the reader to proceed to uncover the whole story thus the last sentence of the introductory paragraph should lead the reader to the subsequent body paragraph. Tips on thesis writing The thesis statement for a narrative essay focuses on the lesson the writer gains from the experience he/she describes in the story. As such, the thesis statement should compel the reader to go through the entire essay to uncover how the author learned the lesson. The thesis statement should in itself contain the core message the author needs to put across. Therefore, the thesis statement should be concise, clear and carry the theme of the story. It should be derived from the lesson the author has learned in the previous experiences and should be structured in a way to introduce the essay. However, the thesis statement should not overshadow the point of telling the story. The thesis statement should contain a clear conflict based on the theme presented by the story at up front. Tips on Body Paragraphs The body paragraphs contain the entire story that led to the conclusion the author is defending. To write an effective narrative essay, a chronological flow of events is important to avoid losing the reader halfway through the essay. The length of each paragraph should be three to four sentences. The paragraphs should introduce the next by creating a smooth transition. For a narrative essay, a 5-paragraph essay is suitable to avoid wordiness that is likely to bore the reader. Each paragraph should lead to the other with a smooth transition that keeps the reader yearning for more. The paragraph should be set chronologically with each preceding paragraph introducing the next one throughout the essay. It is important for the author to stick to the necessary details of the story. Unnecessary details lengthen the story and overshadow the important facts that support the theme of the story. To avoid irrelevant details in the story, the author should adhere to the outline of the essay and only include the important points as they appear in the essay. Sticking to the outline helps the author to remain within the bounds of the story and ensures the clear and coherent flow of ideas whilst focusing on the topic and theme of the essay throughout the body paragraphs. Tips on Conclusion Writing The conclusion requires the author to wrap the story in a reconciliatory note that matches the theme of the essay. The author should finalize with invoking the theme of the story and showing how the story led to the lesson asserted earlier in the introduction of the story. Invoking the thesis statement can be an effective way to wrap the story in a reconciliatory note. The author should end the story in a climax resolving note and tone to bring together the story with the theme it was describing. An Example of the Outline on â€Å"My Career Plan† Here below is a 5-paragraph narrative essay outline example of a career plan to demonstrate the afore-described writing technique. In the following example of a narrative essay outline, the key elements of the effective narrative essay are described in detail, highlighting the most important tactics of effective writing. The examples are based on the topic ‘My Career Plan.’ Introduction Good approach:   Having a defined career plan in life is important, but learning the importance of a career plan was not a smooth experience. A bad example would be: It is important to have a career plan, though it is not always a smooth experience. The second example lacks the personal attribution to the story and therefore distances the author from the story he/she has to narrate in the first person. Body Paragraphs Paragraph 1: A topic sentence to a body paragraph would set the story in a career related environment. For example: After my graduation, I landed my first job as an intern with a Fortune 500 IT company. Few more details accompany the description to set the setting for the story. A bad approach would be: I started to work as an intern. The issue with the second paragraph is that it fails to hook the audience to the story by avoiding necessary details attributed to the topic. Other sentences which follow the lead sentence would be: Since it was my first job, my career knowledge was largely theoretical than practical and often I found myself unable to make informed decisions about my career. Such sentence is tied to the leading and would introduce the reader to subsequent events of the story based on the hint about bad decisions or experiences encountered. Paragraph 2: In the second paragraph of background information, a new sentence could be framed like this: Upon the termination of my internship contract, the company offered me a chance to renew the contract, an offer I turned down. The second paragraph leading sentence hooks the reader to find out more what happened next. A bad example would be framed like this: The internship lasted a few months, and it expired, and I started looking for a new job. The author avoids necessary details necessary in a narrative essay about key events in the story. Paragraph 3: For a 5-paragraph essay, the third paragraph should start to harmonize the details of the essay. An example of the leading sentence of the third paragraph would be: The turning point in my career came when I went to a seminar on career development, organized by my third employer. A bad example would be: after my third job, I knew how to plan my career. Conclusion To bring the story to a reconciliatory note, the author ought to bring together the story to support his aim of narrating the story. An example of conclusion sentence would be: After all the experiences I have gone through in my years in formal employment, I have realized the importance of career plan first hand and helped me to create one.

A Project Report On Marketing Plan For Kudu is a Saudi Arabia

Kudu is a Saudi Arabia based restaurant chain with over 327 store outlets across the country (Kudu, 2017). The restaurant was established with the aim to offer a unique dining experience for the people of Saudi Arabia. The restaurant has a highly trained staff along with great infrastructure to maintain the standard of services in terms of quality, efficiency and reliability. The restaurant has received ISO and HACCP SQF recognition for its consistency of service standards (Kudu, 2017). The customers can watch their orders being processed and rest assured that the food is being prepared in a neat, clean and hygienic manner. The goal of the company is to â€Å"offer a unique dining experience to the customers through quality and fresh food of restaurant† (Kudu, 2017). The restaurant has excelled in its services by maintaining its service standard and procuring fresh and quality food ingredients on daily basis. Thus, the restaurant has developed a sustainable business model that would ensure the longevity of the business and assist to reach its goals. Kudu has strategically positioned itself as a restaurant that offers fresh food to its customers through its open kitchen tradition where customers can watch the preparation of the recipes being cooked and packed (Kudu, 2017). The restaurant has adopted various marketing strategies to promote its products in the market of Saudi Arabia. The restaurant has a dedicated website through which customers can access all the detailed information on Kudu related to its menu, products, stores, quality services and required details. The restaurant also displays its latest products and offers through its website. The customers can choose from a wide range of offers such as combo offers, meal offers and the festive offers that are being served during an occasion. The core focus of the company is quality, reliable and efficient services and it has been able to maintain it over a long period of time (Kudu, 2017).   The targeted customers of Kudu include men & women, students & executives, youth an d adults, friends & families, who can enjoy the delicious breakfasts, lunch and dinner at the restaurant (Kudu, 2017). Kudu may have been able to create a trust among the customers through its quality and reliable services, yet it needs to expand its market in order to grow its revenue and profitability. The restaurant targets diversified customers including men & women, students & executives, youth and adults, friends & families. The restaurant also offers home delivery to the customers to increase its reach ability and overall sales revenue. The restaurant has great opportunity to target offices in the country. Another identified opportunity for the restaurant is introducing meal campaign for the professionals and executives. The plan proposes to offer meal for the executives and professionals at their doorsteps during their lunch time. After studying the marketing strategies of Kudu, it was identified that the company has a great opportunity to target the market of corporate and professionals (Egan, 2007). The executives and professionals are busy people who do not have time to go out for their meals during lunch hours. Since Kudu has established its restaurant store outlets across the country that serves a diversified range of customers, therefore, it is not able to serve the needs of these busy professionals. In order to offer great services, a brand must take care the needs and wants of its customers (Luther, 2011). Thus, a marketing plan would be developed that would aim to target this group of people. Marketing mix element is one of the concepts of marketing that is being mostly used by the company to develop their marketing plan by analyzing product, price, promotion and place (Lamb, Hair and McDaniel, 2008). Product: The product comprises of two components that includes meal combo and doorstep services at the offices of the professionals. The meal would comprise of three components including one main course (burger/sandwich/rice beef), one drink (Coke/fanta/sprite) and any one out of salad/fries/sweet dish. The menu would be different for every day so that the customers do not get bored of eating the same food. Now the meal would be served during the lunch hours of the professionals at the doorstep of their offices so that they do not have to travel to the restaurant. This would save their order time and travelling time. Thus, the concept of innovation is being applied to create reliable, consistent and efficient services. Price: Pricing strategy depends upon the paying capacity of the consumers (Kubicki, 2015)). In this situation economy pricing strategy would be appropriate so that executives can easily avail this service (Schindler and Schindler, 2011). Since a large group of people would be availing this service, therefore, the cost of the product would also reduce and the economies of scale would be easily achieved. Promotion: In the changing business environment context, digital marketing has become a popular marketing strategy and is being commonly deployed by the companies. Kudu could also use this strategy to reach its target audience. Social media marketing, email marketing and search engine marketing are the most commonly used approaches for this marketing. In this scenario, Kudu could utilize email marketing tactics in order to reach a larger market share. Further, in order to attract larger number of audience, the restaurant could offer discounts and offers to the executives (McDonald, 2007). Place: Since the plan has proposed office delivery of meal orders for the executives, therefore, importance must be given to timely delivery of the services. The delay would cause trouble for the customers as their lunch hours are fixed and they cannot afford to waste their time. In order to implement the plan, the company must develop effective marketing strategies to attract the customers (Percy, 2008). The product has already been developed comprising of executive meal for the customers. Now communicating about this service to the target customer is an important aspect of the plan (Shimp, 2008). Email marketing is one of the most effective strategies that is used to directly reach the potential customers. The data of the potential customers could be collected through various methods. After the email ids have been collected, an appropriate email needs to be developed that highlights the core message of the campaign. Subject of Email: The subject of the email must be able to capture the attention of the user so that the reader is compelled to open the mail. The subject line would be â€Å"Enjoy your meal comfortably at your office†. This is more likely to attract the attention of the reader. Message Strategy: The image below effectively communicates the subject of the campaign. Introducing Executive Platter Services for Executives and Professional! Save Your Travelling Time and Order Placement Time By Subscribing To Our Services. Enjoy our Scrumptious Meal with varieties and flavors. For more details, contact Kudu Restaurant team: Phone: 966 (1) 419 – 1440, Email: info@kudu.com.sa Forecasting is an important element of a marketing plan that helps to project the future trends in the market. It assists to analyze the future market conditions and how would the market respond to the marketing campaign. The marketing plan targets the market segment of commercial office that are located in the centre region of Riyadh. Initially, the targeted offices include the region of Bahrain Tower, Commercial Business District and Olaya Towers so as to deliver effective services. The target group comprises of around one thousand customers and around 20% of them are likely to respond to the advertisement. Thus, the team must prepare to be able to serve to around two hundred customers. There are several methods to measure and control the marketing campaign and include the following: Egan, J. (2007). Marketing Communication. UK: Cengage Learning EMEA. Kubicki, M. (2015). The Marketing Mix:  Master the 4 Ps of marketing. US: 50 Minutes. Kudu. (2017). Heritage. Kudu. Available at: https://www.en.kudu.com.sa/heritage [Accessed Online 5 May 2017]. Lamb, C.W., Hair, J.F., and McDaniel, C. (2008). Essential of Marketing. Cengage Learning. Luther, W.M. (2011). The Marketing Plan:  How to Prepare and Implement it. New York: AMACOM Div American Mgmt Assn. McDonald, M. (2007). Marketing Plans:  How to Prepare Them, how to Use Them. US: Butterworth-Heinemann. Percy, L. (2008). Strategic Integrated Marketing Communication:  Theory and Practice. US: Routledge. Schindler, R.M., and Schindler, R. (2011). Pricing Strategies:  A Marketing Approach. California: SAGE. Shimp, T.A. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications. US: Cengage Learning. Yeshin, T. (2012). Integrated Marketing Communications. US: Routledge.

Culinary Class - Bocuse d'Or USA Movie Review Example | Topics and Well Written Essays - 250 words

Culinary Class - Bocuse d'Or USA - Movie Review Example For instance, the chefs had to shop and make different recipes within a provided amount of time. In this case, it was impressive to see the chefs prepare three different meals under pressure and still maintain the time set. The chefs portrayed a high level of professionalism. This is due to the fact that they work under constant supervision and there was no time they failed to prepare a successful meal. They not only cook with enthusiasm but also make sure that all their meals look impressive and scrumptious. In my opinion, the chefs are well trained and have a passion for their work. It was intriguing to see young people working hard to master the art of cooking and also be recognized for it. This inspires as a young person to be more aggressive towards what I love and want for myself in the future. Additionally, I was inspired to see that people are proud of their cultures and the different foods they eat. In conclusion, I did not have a chance to attend the competitions but I have heard of it before. I would be honored to attend one of these competitions in the

The paper should be presented as a Journal opinion article and address Essay

The paper should be presented as a Journal opinion article and address an economic issue of current interest to Wall Street Journal readers - Essay Example The expedition in launching the mars exploration spacecraft has triggered a heated debate on the wall street journal in the past with many arguments being centered on the economics of launching the mars orbiter at an exorbitant cost while many of the Indian citizens continue to languish in poverty and living at absolute wanton. However, before such criticisms, people should be aware that governments are responsible of management of a country’s resources for the best interest of the inhabitants of the countries. Economic viability of projects informs the government in the most profitable investments to undertake. Proper evaluation of such a projects economic viability would help in advising a government on investing in the right investments or otherwise. In an article, dated 5 Nov 2013, one WSJ staff makes a collection of many of the comments that circulated among social media platforms in the wall street journal concerning the $73 million mission in undertaking mars exploration by India (Anon, para 1-3). According to many of the comments was that this was a huge undertaking that was spending so much amount of public funds, which would be otherwise spent, on improving the livelihoods of majority of the Indians through provision of food, water, improved sanitation and such other measures that would improve on their livelihoods. Nevertheless, there were also a number of comments who would reason in support of the expedition and reason that the long-term benefits to be realized through the exploration outweighed the capital investment devoted to the exploration exercise. While all opinions are justifiable, this paper chooses to object to the opinions of those who would question the investment through supporting the undertaking by the Indian government. Economic advancement and development within any economy has its roots embedded in research and development. Space exploration is therefore very essential especially within the 21st century as we

Factors Affecting Organizational Structure Essay Example for Free

Factors Affecting Organizational Structure Essay A companys organizational structure can determine its success or failure upon entry into the market. The decisions a small-business owner makes in choosing management and employee roles within the company help determine the organizational structure and can have a large influence on the culture within the business. If structure doesnt reflect the owners business goals, employees may have a hard time working successfully for the company. Change management process Research-based, holistic model for managing the people side of changewww. change-management.com Size of Business As a small-business owner, the size of your company can have a significant influence on the organizational structure of your company. If youre running a sole proprietorship with a few employees, you may not even need a well-defined organizational structure if you perform all the management functions of the business. A larger organization requires more structure to allow its different components to communicate effectively with one another. For example, a full-service restaurant requires a kitchen manager, floor manager, bar manager and general manager to run each division within the establishment and keep the employees in each division working to task. Stage of Development The stage of your companys development can dictate its needs regarding organizational structure. The youth stage of a companys life cycle emphasizes growth and the needs of the customer. This may require you as a business owner to develop an organizational structure around increased customer service, including a system to handle complaints and develop better service strategies. At this stage youre still very much in control of the majority of the companys day-to-day business decisions. By contrast, in the midlife stage of development, your company may require more levels of management to handle the growing departments with the company. Organizational structure may feel more mechanized with you as the owner somewhat removed from the day-to-day running of the company. Reflecting Organizational Culture The business culture you wish to project to your employees can dictate aspects of your companys organizational structure. For example, a company with multiple redundancies in the management infrastructure may prize procedure- and rule-following, whereas a company with a more lax management approach may encourage a culture of personal ownership among employees. Each culture has its place and benefits. A construction or manufacturing company has greater need of organizational structure and redundancy in the management infrastructure than a law firm where employees are working independently under the loose rubric of senior partners in management roles. Overall Business Strategy How your company intends to enter the market and become successful can play a role in how you choose to set up its organizational structure. For example, an aggressive marketing and product-placement strategy may require multiple department heads to coordinate efforts and ensure no portion of the companys larger plan lags behind the rest. Alternatively, a more methodical development strategy may require a smaller, more focused organizational structure, so you can actively monitor all the details of a plan and survey progress.

Stephen J. Hawking By Rachel Finck :: essays research papers

Stephen J. Hawking by Rachel Finck   Ã‚  Ã‚  Ã‚  Ã‚  Stephen Hawking was born in January of 1942 in Oxford, England. He grew up near London and was educated at Oxford, from which he received his BA in 1962, and Cambridge, where he received his doctorate in theoretical physics. Stephen Hawking is a brilliant and highly productive researcher, and, since 1979, he has held the Lucasian professorship in mathematics at Cambridge, the very chair once held by Isaac Newton. Although still relatively young, Hawking is already being compared to such great intellects as Newton and Albert Einstein. Yet it should be noted that since the early 1960s he has been the victim of a progressive and incurable motorneurone disease, ALS, that now confines him to a wheelchair. This affliction prevents Hawking from reading, writing, or calculating in a direct and simple way. The bulk of his work, involving studying, publishing, lecturing, and worldwide travel, is carried on with the help of colleagues, friends, and his wife. Of his illness, Hawking has said that it has enhanced his career by giving him the freedom to think about physics and the Universe.   Ã‚  Ã‚  Ã‚  Ã‚  Stephen Hawking has written many essays involving the unified theory, which is a theory summarizing the entire of the physical world; a theory that would stand as a complete, consistent theory of the physical interactions that would describe all possible observations. Our attempts at modeling physical reality normally consists of two parts: a) A set of local laws that are obeyed by the various physical quantities, formulated in terms of differential equations, and b) Sets of boundary conditions that tell us the state of some regions of the universe at a certain time and what effects propagate into it subsequently from the rest of the universe. Presently, physicist are still trying to unify two separate theories to describe everything in the universe. The two theories are the general theory of relativity and quantum mechanics.   Ã‚  Ã‚  Ã‚  Ã‚  Albert Einstein formulated the general theory of relativity almost single-handedly in 1915. First, in 1905, he developed the special theory of relativity, which deals with the concept of people measuring different time intervals, while moving at different speeds, yet measuring the same speed for the speed of light, regardless of velocity. In 1915, he developed the general theory of relativity. This theory dealt with the concept of gravity as a distortion of space-time, and not just a force within it.   Ã‚  Ã‚  Ã‚  Ã‚  Einstein's original equations predicted that the universe was either expanding or contracting. Einstein's equations showed that mass and energy are always positive, which is why gravity always attracts bodies toward each other.

How Our Ability to Get a Job Will Be Influenced

Explain how our ability to get a job will be influenced by our availability and access to resources There are many factors that influence one’s ability to get a job. These can range from a person’s age, gender and education to a person’s lack of communication skills or contacts. These are known as resources. Certain resources can be available to someone depending on their capability to build and maintain them. The availability of resources to a person can influence who they are, how they live and even effect how they are able to get a job.Resources can be either positive or negative in someone’s life. Positive resources allow and give a person better chances, especially when I comes to applying for and upholding a job. Access to resources that are of the positive nature are always a bonus for someone who wishes to excel in their life as well as their job. There are a vast range of resources such as â€Å"richer† lifestyle, better clothes, developmen t of skills, higher education, better contacts and a higher regard in society. Being from a high status group often means that a person has more money.Having more money available to one’s lifestyle allows for a lot of these positive resources become a reality. Having better clothes and a richer lifestyle can become a reality if a high income is made. However not all resources are influenced by money. Resources such as contacts and social skills are made through one’s own personal skills. Having a vast range of positive resources gives a person the opportunity to demonstrate their full potential straight way which gives a person a better opportunity to obtain the job that they are applying for.The type of job also depends on the types of resources are needed for the applicant to uphold. Having a lack of resources available to one during an interview for a job could see the applicant unfit, as they do not meet the required outlines of the job. Poor communication skills, lack of education, lack of presentation skills can limit a person’s chances of getting the job they want. They are often the result of having a limited income. Resources are very important when applying for a job and the more positive esources someone has the better chance of obtaining the job. They influence one’s ability to get a job and are found as either positive or negative. It’s clear to see that someone having positive resources that fit the criteria of a certain job is going to have the upper hand when finally obtaining that job. However it is obvious that it all depends on the type of job that someone is applying for because someone can be over qualified when applying for a job.

Gospels of Mathew, Mark, Luke and John: The New Testament

1Introduction The four New Testament (NT) gospels of Mathew, Mark, Luke and John present four accounts of the life and ministry of Jesus. Bible scholars and historians assigned the gospel names and their authors as Matthew, Mark, Luke and John respectively. [1] The three gospels, of Matthew, Mark and Luke are known as the Synoptic gospels. [2] The aim of this paper is to discuss the main themes and focuses of each of canonical gospels and show how they relate to reveal a complete picture of Jesus' life and work. 2The Gospels a) Matthew Matthew was one of the first twelve disciples. It would appear that his intended audience were Jews, and he presented Jesus mainly as the King, the Son of David and the promised Messiah-King. He records Jesus’ genealogy showing Jesus is descendant from the royal line of David. In (1:1), he also introduces Jesus as the Son of David. Matthew records more teaching concerning God’s kingdom, for example the entire Sermon on the Mount. The term â€Å"Kingdom of Heaven† appears 33 times and â€Å"Kingdom of God† 4 times. [3] Matthew’s gospel is listed first in the NT because it seems that it is bridging the OT and NT, ushering the Jewish reader from the familiar OT story to Jesus in the NT[4]. Matthew narrates the gospel to convince the Jewish audience of Jesus’ link with the Jewish history and Jesus’ fulfilment of OT prophesies. The gospel is recognised as the â€Å"Teaching Gospel†. [5] When Jesus teaches, he demonstrates His authority as King over physical, psychological, spiritual diseases and even over elements created by God. (5:17, 4:24, 8:1-17, 23-27) Jesus’ authority is recorded, (28:18-20) ‘All authority has been given to Me in heaven and on earth†¦. ‘ b) Mark Mark is the shortest of the gospels, the probable intended audience were gentiles specifically in Rome and he presents Jesus mainly as the Servant. The gospel commences with Jesus as a grown up and does not record the birth and childhood and omits Jesus’ genealogy. He translates the Aramaic phrases for his audience and uses more Latin and less OT quotations suggesting that he wrote for non-Jewish who did not understand the Jewish language. [6] Mark concentrated on Jesus' miraculous works and the gospel is also known as an â€Å"action† gospel because the language he uses is action packed. He uses phrases and words such as â€Å"immediately†, â€Å"at once†, â€Å"as soon as†, â€Å"quickly† stressing his focus on action. 7] He writes with the aim of converting his audience by proving that Jesus is the Son of God, a Jesus of power and action. Marks’ audience faced persecution and martyrdom and so he also writes to strengthen them. He needed to tell them that Jesus had also suffered, and had triumphed over suffering and death. [8] c) Luke Luke was a doctor who got his information fr om many eye-witnesses. The book may have been commissioned by a non-Christian Roman official called Theophilus (1:3,4). Luke’s gospel also is a sequel to the book of Acts. This gospel is the longest of all NT books. It bridges the events between Christ and the establishment of the church. [9] His genealogy traces Jesus' roots back to Adam versus genealogy tracing back to the Jewish Abraham. [10] There appears to be evidence in Colossians 4:10-14 that Luke was a gentile, therefore suggesting his audience may have been gentiles and the only gentile to have his writings canonised. He portrays Jesus as saviour by including more distinct healing miracles and parables than the other gospels. [11] Luke records more narrative of the events, and he alone records John the Baptist’s parentage and records the longest period. Luke emphasises that salvation is for all and more of Jesus at prayer. [12] He may have wanted the gentiles to know that they had the same access to God and presents God’s grace as available to all. e) John Reading the NT gospels shows that the content and style between John and the Synoptic gospels is different. John lived to be older than any of the gospel writers, therefore it is possible he was aware of the Synoptic gospels and thus wanted to compliment rather than produce a similar account. John brings out the spiritual significance more than the other gospels. 13] ‘There are more extended discourses in John and Jesus employs more rabbinical methods. ‘[14] John’s purpose of writing is found in John 20:31, ‘but these are written that you may believe that Jesus is the Christ, the Son of God, and that believing you may have life in His name. ‘ He wrote to show that God was for the whole world, (3:16) and had worked through His chosen people, no w was working by Word become man. The few miracles that he describes can only be attributed to God Himself. He stresses Jesus’ deity, (1:1) Jesus is the Word, that is God who became man. Jesus confirms this verse by many â€Å"I am statements† for example: the bread of life, the light of the world. [15] These â€Å"I am† statements had an important meaning as they were the words God used when He spoke to Moses from the burning bush showing and proving His divinity. (Exodus 3:6). Throughout the gospel, he records the relationship of Father and Son. For example, those who hate the Son hate the Father, making it impossible to accept the Father if one is not a Christian (8:28) and (15:23). Some of these recordings may lead others to believe that the gospel was intended for the Jews. ) Common Ground All four gospels have recorded the witness of John the Baptist, the call and the instruction of the disciples, the feeding of the 5000, Peter’s confession of faith, the triumphal entry into Jerusalem, his trial, condemnation and crucifixion, his resurrection from the dead on the third day, his resurrection appearances and his commissioning of his disciples among many others. [16] In addition there are numerous specific sayings which are common or appear in parallel form in all four gospels. There is also material only found in either one or two or three of the Synoptic gospels. There is material that is unique to Matthew, to Mark, to Luke and to John. Most Bible scholars agree that Mark is the earliest gospel and that it was used as a source by Matthew and Luke,[17] Matthew and Luke also used another hypothetical source called â€Å"Q†. [18] This priority of Mark would explain why the Synoptic gospels seem to share mostly the same view of their recorded events. g) Different Ground Some of the major differences in John is that he did not record Jesus' birth, wilderness test, transfiguration, parables as in the Synoptic gospels, the Lord’s supper and the agony in Gethsemane and he has more extended discourses. It could be that John used different sources or his knowledge and facts from his times as Jesus’ disciple. Some of the differences are caused by John concentrating on Jesus’ later ministry around Jerusalem during the temple feasts and the Synoptic gospels concentrate mainly on the earlier ministry in the north and around Galilee. 19] 3. Conclusion All four canonical gospels compliment one another, and present one and the same Person, Jesus the humanity’s redeemer. A Jewish audience in Matthew’s church would need to hear about how Jesus related to Judaism and a gentile in Mark or Luke’s church would want to hear the gospel presented in a way that addressed their lives and situations. When the writers were writing th ey had no idea their material would be used, included or arranged in the Bible as we know it. Therefore we can conclude that the purpose of the gospels, their unique styles and their relationship was to give a complete picture of who Jesus is and to relay the message of redemption. The differences have probably since been instrumental in attracting a diverse group of Christians to the church and in spreading the Good News of Jesus Christ. The Bible in its entirety is God-inspired and God-breathed. The triune God was actively involved in the revelation of His truth to the apostles and prophets who wrote it down. (2Timothy 3:16) Bibliography Bruce, F. F. , The New Testament Documents – Are they reliable? Grand rapids, MI: Eerdmans, 6th. edn. 1981). Drane, John, Inroducing the New Testament (Oxford, UK: Lion,1999). Garrard, David J. , New Testament Survey (Garrard and Mattersey Hall, 2006). House, Wayne H. , Chronological and Background Charts of the New Testament (Grand Rapids, MI: Zondervan,1981). McClaflin, Mike, Life of Christ (Springfield, Missouri: Global University , 3rd. edn. 2000). Milne, Bruce, The Message of John (London, UK: Inter-Varsity_press, 1993). Radmarcher, Earl D. , Allen, Ronald B. & House, Wayne H. , (eds. ),Nelson's NKJV Study Bible (Nashville, TN: Nelson Bibles, 1997). Youngblood, Ronald F. , Bruce, F. F. & Harrison, R. K. , (eds. ), Nelson's New Illustrated Bible Dictionary (Nashville, TN: Nelson, 1995). By Sally Masamha 11 December 2009 ———————– [1] John, Drane, Introducing the New Testament (Oxford, UK: Lion,1999), 170 [2] Mike McClaflin, Life of Christ (Springfield, Missouri: Global University, 3rd. edn. 2000), 16 [3] Earl D. Radmarcher, Ronald B. Allen & Wayne H. House (eds. ),Nelson's NKJV Study Bible (Nashville, TN: Nelson Bibles, 1997), 1573 [4] McClaflin, Life of Christ, 18 [5] McClaflin, Life of Christ, 36 [6] Drane, 197 7] David Garrard, New Testament Survey (Garrard and Mattersey Hall: Mattersey, UK, 2006), 28 [8] Radmarcher, Allen & House (Nelson's NKJV Study Bible, 1997), 1637 [9] McClaflin, 41 [10] Wayne H. House, Chronological and Background Charts of the New Testament (Grand Rapids, MI: Zondervan,1981), 96 [11] House, 92 [12] Radmarcher, Allen & House, 1683 [13] John, Drane, 2 08 [14] Bruce Milne, 21 [15] Radmarcher, Allen & House, 1754-1755 [16] Bruce Milne, 19-20 [17] F F. Bruce, The New Testament Documents – Are they reliable? (Grand Rapids, MI: Eerdmans, 6th. edn. 1981), 27 [18] Mike McClaflin, 18 [19] Bruce Milne, 21

Biopsychosocial Model of Health Essays

Biopsychosocial Model of Health Essays Biopsychosocial Model of Health Paper Biopsychosocial Model of Health Paper The biopsychosocial model is a model that explains that health and illness are determined by interactions between biological, psychological and social factors. The model explains that disease involves several levels of functioning and one of these is the physician-patient relationship (White 2005). According to this model, psychosocial factors such as relationships and beliefs play an important role in the recovery or progression of a disease (White 2005). The model was first explained by a doctor known as George Engel who observed that disease is not only manifested in terms of pathophysiology; rather, disease simultaneously affects different levels of functioning including the family and the society (White 2005). Biomedical model is a model of illness and health which focuses solely on biological factors such as biochemistry and pathophysiology of a disease in explaining health and illness. Unlike the biopsychosocial model, the biomedical model does not take into account social and psychological factors (Miley 1999). The model originated in the mid nineteenth century and has been widely used by physicians. However, it does not answer some questions and this led to its criticism and the development of the biopsychosocial model. Compared to biopsychosocial model, the biomedical model is less explanatory for though diseases are caused by biological disruption, there are underlying social factors that lead to development of diseases (Miley 1999). For example diabetes can be as a result of sedentary lifestyle and this is a social aspect. The biomedical model has been greatly criticized. It has been greatly criticized by the psychiatrists who say that it is too narrow and thus it does not comprehensively explain psychiatric illnesses. Since the model assumes that illnesses are due to pathological conditions, that diseases have distinct symptoms, and that diseases have a time course that can be recognised, it has been controversial when used to explain disorders such as those related to substance abuse and personality since these do not conform to these principles (Sturmey 2009). The model has also been criticized for not taking into account the effect of cultural, experience, and social influences on the development of mental illnesses (Sturmey 2009). The critics say that an individual’s strengths, weaknesses, and place in society play an important role in mental health (Sturmey 2009). These shortcomings in the biomedical model led to the development of the biopsychosocial model. Engel was trying to provide a solution to unanswered questions in psychiatry and modern medicine. Health psychology is a relatively new field having been given discovered during the late 1970’s (Brannon 2009). The field emerged following the need to explain psychology’s contribution to health enhancement, prevention of disease, and treatment of disease (Brannon 2009). The field of health sociology developed following the need to understand the relationship between health and the society. The field seeks to understand how healthcare is perceived by different cultures in the society. Sigmund Freud and Ivan Pavlov are famous theorists whose theories can be applied in practice. Pavlov developed a theory known as the theory of higher nervous activity which explains that abnormal disorders in humans are as a result of the interactions between environmental conditions and an individual’s innate aspects (Pavlov 1994). He applied the concept of temperament to explain why some individuals were cowards and others brave and he attributed these to nervous processes (Pavlov 1994). These nervous processes are involved in the development of diseases such as hysteria and thus his theory can be applied in practice (Pavlov 1994). Sigmud Freud’s theory of psychosexual stages seeks to explain that our sexuality starts early in life and develops through several fixations (Smith 1999).   He says that the stages of sexual development should be psychologically completed and released to avoid trapping (Smith 1999). These ideas are relevant to practice since sex is an important part of life and the explanations provided by the theory can be used to help people who are suffering from the effects of unsuccessful sexual maturity. It seems that understanding of health and illness is very important to provision of healthcare. This has led to development of the biopsychosocial and biomedicine models. Both the models explain health and diseases and even though the biopsychosocial model seems advanced, it has its foundation in biomedical model.

Presentation essay Example | Topics and Well Written Essays - 500 words

Presentation - Essay Example It is unarguable that war is a horrible thing. It causes death on a large scale, and can wound, make homeless, or otherwise harm many more people than it kills. War disrupts peoples lives, and some philosophies like Egoism might argue that getting involved in foreign wars especially is unethical. By taking a Utilitarian view, though, we can argue that even though war is horrible, it can still be an ethical action, because it may eventually benefit people in a way that not going to war and staying with the current state of affairs in a foreign country would not. One obvious example that is often questioned in ethical terms is the US-led invasion of Iraq in 2003. This is a sticky question, ethically speaking, because whether or not the war has benefited people depends on who you ask. Before the invasion, the country was ruled by Saddam Hussein, who was executed for crimes against humanity due to his 1982 attack on a village after a failed assassination attempt. It could be argued that, from a utilitarian point of view, the lives of the people of Iraq have been improved by Husseins removal from power. Now that the fighting is mostly over, and peoples lives have improved to almost where they were before, it could be argued that there has been a net gain in happiness and benefit, as the people of Iraq now live in a free, democratic nation where they do not have to deal with a tyrannical ruler. However, there are some arguments for the opposite view as well. Although the people of Iraq now no longer have to be ruled by Saddam Hussein, and have held several free and fair elections, they now have to worry about suicide bombers and extremists. Many of these attacks are over now, but the nation is still not a safe place to live, and was arguably safer under Husseins regime as long as you were not on his bad side. These problems, coupled with the undeniable suffering that

Recruitment and Staff Selection (Moduel 3 case) Essay

Recruitment and Staff Selection (Moduel 3 case) - Essay Example The method in which the hiring process is conducted and the resulting decision made will have a lasting effect on the hospital. The hospital has a policy which requires all members in the senior management team to engage in ethical practices. They are also required to make effective hiring decisions based on ideal legal and ethical hiring practices. Most of the work in a hospital is funded either directly or indirectly by outside agencies. This aspect makes Mintville Memorial hospital to be generally obliged to comply with outlined regulations regarding hiring and recruitment. All members of the health organization should be fully conversant with federal and state laws on hiring practices. It is the responsibility of the Human Resource to monitor the hiring process and promulgate procedures which will be followed by the supervisor (Calvasina, et.al, 2007). This will ensure the hiring process is fair as the supervisor will be obliged to follow the appropriate process to ensure the right candidate fills the vacant position in the morning shift. The Human Resource supervisor should review the interview and application process to ensure all applications are analyzed and a candidate is chosen based on the analysis. Organizations have outlined appropriate steps which have to be followed in processes of staff hiring. These steps have been developed to provide logical and coordinated sequence of events. The supervisor will be required to follow these steps in the hiring process since choosing her own candidate may cause confusion or legal difficulties for Mintville Memorial Hospital. Employment equity was introduced by the government to ensure all individuals have access to equal opportunities in the work place. Employment equity is consistent with the human rights legislation and it recognizes the value of each individual in the work place. It therefore ensures each individual has genuine and open access to